Hi I am
Sethu Raman
UX/UI Designer specializing in portfolio websites that blend usability, creativity, and brand identity. Experienced in user research, wireframing, prototyping, and design systems. Skilled in Figma, Adobe XD, and Adobe Suite, I craft engaging, accessible interfaces that captivate users and deliver measurable results for businesses.
What I do
Designing seamless, user-focused digital products.
A strong brand strategy defines what a brand stands for, promises to its customers, and how it communicates those promises through product development.
User ResearchPersonasUser FlowsInformation Architecture WireframingPrototypingUsability TestingInteraction DesignAccessibilityUCD Principles
I design responsive, user-friendly websites and impactful graphics that combine creativity and functionality, enhancing brand identity and delivering cohesive, engaging visual experiences across digital and print platforms.
Visual DesignBrandingDigital DesignLogo DesignTypographyColor TheoryAdobe PhotoshopAdobe IllustratorAdobe IndesignCreative thinking
About Me
I am a Senior UX/UI Designer dedicated to creating clean, user-friendly digital products and portfolio websites. I combine user research, wireframing, prototyping, and design systems to craft seamless, accessible interfaces that engage users and align with business goals. Skilled with Figma, Adobe XD, and Sketch.
Excited to contribute my expertise, deliver impactful results, and collaborate to achieve shared goals—let’s connect to explore how I can bring value to your organization.
Experience
DTE Agritech (A Division of Deccan Tobacco Exports)
December 2022 - Present
UX UI Designer
Led the UI/UX design strategy for admin management systems, ensuring a seamless user experience.
Conducted user research, competitor analysis, and usability testing to enhance product performance. Developed wireframes, high-fidelity prototypes, and interactive UI components using Figma and Adobe XD. Designed responsive dashboards, landing pages, and web applications optimized for accessibility. Implemented design systems and auto layouts, improving consistency across platforms. Collaborated with product teams and developers in an Agile environment to deliver scalable solutions. Created marketing materials, social media creatives, and promotional assets to boost brand visibility.
Winngoo Tec
August 2021 – December 2022
Senior Web & Graphic Designer
Led UX/UI design projects for web and mobile platforms, ensuring an intuitive user experience. Designed storyboards, sitemaps, and wireframes to align with product goals and user needs. Developed UI mockups, interactive prototypes, and A/B testing for improved engagement. Created and optimized WordPress themes, plugins, and landing pages to enhance site performance. Managed branding and print design for corporate materials like brochures, flyers, and business cards.
Alpsdeal Internet Services (P) Ltd
March 2020 – July 2021
Web & Graphic Designer
Designed user interfaces, UI elements, icons, and interactive components for e-commerce websites. Developed and maintained WordPress-based websites, ensuring performance optimization. Conducted usability testing and content troubleshooting to enhance website functionality.
RR Donnelley
January 2014 - October 2019
Pre-Press Executive
Managed pre-press processes, ensuring print materials met industry standards and client specifications. Conducted color correction, layout adjustments, and file formatting for both web & sheetfed components.
NPT Offset Press Pvt Ltd
February 2011 – December 2013
Graphic Designer
Designed brochures, posters, flyers, and corporate branding materials for print media.
Prepared high-resolution print files, ensuring proper color accuracy and layout precision.
Education
University of Madras
Nov 2007 — Nov 2011
Bachelor of Science
Accord Info Matrix Pvt Ltd (Training Division)
Aug 2013 — Oct 2016
Web Designing & Web Application Development.
Madras Computer Center
Apr 2010— Oct 2010
Diploma in Multimedia
Project
BLK Design Your Own
BLK Sport – Design Your Own (DYO) is an interactive online platform enabling users to create fully customised sports apparel. Built with advanced WebGL technology, it offers realistic 3D previews and real-time design updates. Users can personalise every detail—garment style, colors, fabrics, cuts, and graphics—resulting in billions of possible combinations. The mobile-optimised interface ensures a smooth experience across devices, empowering teams and athletes to design anywhere. DYO streamlines the journey from concept to production, aligning with BLK Sport’s vision of delivering high-performance, identity-driven teamwear. This second-generation platform redefines sportswear customisation through speed, precision, and visual immersion.
https://dyo.blksport.com/
Alteat Home Food Online
ALTEAT is an online food ordering and delivery platform that connects users with local restaurants and cloud kitchens. It offers a seamless mobile and web experience for browsing menus, customising orders, tracking deliveries in real time, and making secure payments. Designed for convenience and speed, ALTEAT enables restaurants to manage orders efficiently while giving customers an easy, reliable way to enjoy their favourite meals anytime, anywhere.
https://apkcombo.com/alteat-home-food-online-on/com.alteat.user/
Winngoo is a UK-based cashback and rewards platform helping users “earn while they spend.” Partnered with online and high-street retailers, it offers 100% cashback, vouchers, and discounts. With loyalty cards, referral bonuses, and charitable contributions, Winngoo blends savings, shopping, and social impact into one seamless experience.
https://www.cropanalytica.com/
Crop Analytica is an advanced agri-tech platform from India offering real-time crop and farm management. It combines satellite imagery, IoT, and analytics to provide crop monitoring, yield forecasting, traceability, compliance reporting, ESG tracking, and AI-powered advisory—all to support data-driven, sustainable agriculture for agribusinesses.
https://winngoo.co.uk/
Tracealix
Traceability Software offers modular, end-to-end tracking of agricultural produce using geo-tagged records, QR/barcode scanning, and centralized inventory monitoring. It enhances supply-chain transparency, curbs fraud, minimizes post-harvest losses, and enables audit-ready compliance with standards like EUDR, GlobalG.A.P., ESG—empowering ethical, scalable operations.
https://www.cropanalytica.com/farm-traceability-software
My Track Records
0
+
Years of experience
0
Teams
0
+
Projects completed
Tools
The key design and development tools I use
Figma
Adobe XD
Illustrator
Photoshop
InDesign
Canva
Miro
Balsamiq
Framer
Webflow
WordPress
Swipe Pages
HTML5
CSS3
Javascript
Notion
Slack
How I work
Product Design Process
Structured series of steps that guide the development of a new product—from identifying a problem or opportunity, to delivering a final, market-ready solution.
1. Research & Discovery
The Research and Discovery phase involves understanding users, their needs, and the problem through interviews, surveys, and competitor analysis to guide design decisions.
InterviewProblem FindingMarket ResearchProduct PositioningSurveysPersonas
2. Define Requirements & Strategy
The Define Requirements and Strategy phase sets product goals, gathers requirements, and creates a project plan aligned with user and business needs.
User NeedsSuccess MetricsTimelineStakeholder AlignmentStrategy
3. Information Architecture & Wireframing
Information Architecture structures content logically; wireframing uses simple layouts to guide user flow and interaction.
NavigationUser FlowUser JourneyContent PlacementScreen StructureSite Map
4. Visual Design (UI Design)
Visual Design focuses on appealing, consistent interfaces using color, typography, and layout to enhance usability.
Color SchemeTypographyLayoutComponentDesign SystemDesign Token
5. Interaction Design & Prototyping (UX Design)
Interaction Design and Prototyping (UX Design) involves creating interactive product behaviors and building prototypes to test usability and gather feedback for iterative improvement.
PrototypesUsabilityAnimationsTask Flow
6. Usability Testing & Feedback
Usability Testing and Feedback involves evaluating a product’s ease of use by observing real users performing tasks, collecting feedback, identifying issues, and iterating improvements. It ensures the product meets user needs effectively.
User TestingUser ObservationIssue Prototype Testing
7. Development Handoff & Collaboration
Development Handoff and Collaboration involves transferring finalized design files, specs, and assets to developers, ensuring clear communication and teamwork for accurate product implementation. It reduces errors and supports continuous collaboration throughout development.
Design FilesSpecificationsAssetsCommunicationTeamwork
8. Launch & Post-Launch Evaluation
Launch and Post-Launch Evaluation involves monitoring product performance, gathering user feedback, analyzing metrics, and making improvements for continued success. It ensures the product meets business and user goals after launch.
MonitoringPerformanceFeedbackImprovementsSuccess